Thursday, March 1, 2012

Fierce Reads comes to Keplers June 8th

In a brainstorming session, Angus Killick, newly appointed v-p and associate publisher of Macmillan Children's Publishing Group, had one of those bolts of lightning. He thought: Fierce. "Here's a word teens relate to. If something is fierce, something is really great," he said. "It's edgy, too." A campaign was born: "Fierce Reads."

The Four Books for Fierce Reads are:

Shadow and Bone by Leigh Bardugo (Holt)
Struck by Jennifer Bosworth (FSG)
Of Poseidon by Anna Banks (Feiwel & Friends)
Monument 14 by Emily Laybourne (Feiwel & Friends)
Guest for the tour: Cinder by Marissa Meyer

"We looked at all these amazing debut novels and came up with a great word that we could hang it all on. There's nothing that says a Fierce Read has to be a new author, though it so happens that all four this spring are new authors." Special guest authors will attend some of the Fierce Reads events, too.

"The ultimate goal," explained Killick, "is to create an online home and a brand where teens can interact with books they love and be a part of the discovery of new books." Fierce Reads will promote books across all imprints, with a mix of debut and well-known authors. Killick sees this as a brand to build on over several seasons, one that he hopes will be embraced by not only teens but also librarians and teachers.

And the best news: they will be at Kepler's with
Marissa Meyer, who wrote Cinder (which I loved) on June 8th.
Don't miss this.


Leigh Bardugo said...

So looking forward to our Kepler's visit. Can't wait to meet you!

Anonymous said...

Oh. My. God. Awesome.

Debbie's World of Books said...

How awesome! Can't wait for the event.

Bookgeek said...

I know. Really really excited.

Bookgeek said...

I know. Really really excited.